Beats Story

Beats Clothing is all handcrafted and mostly made to order for you out by the beach in Brighton Dunedin.

Inspired by the laid back artistic surroundings Beats creations come to life resulting in exciting pure New Zealand designer street wear for the individuals.

Beats is designed and founded by Monica Wilson. She graduated from Dunedin's Otago Polytechnic in 2009 with a Bachelor of Fashion Design with Distinction. In early 2011 Monica and her husband Jeff launched the label Beats Clothing.

Images from Beats Clothing HQ Studio.

Our fabrics these days are purchased from NZ wholesalers Frost Textiles (http://www.frostex.co.nz) or occasionally straight from retail as we like the sustainable business model of The fabric store (https://thefabricstoreonline.com). Notions are purchased wholesale from Trendy Trims (https://www.trendytrims.co.nz)

We focus on a slow fashion model of releasing styles as we go rather than full on seasonal drops. Our colour ways may be changed up often but that does not mean we are fast fashion. We design to a limited edition capacity and only produce small runs of each colour/style. Our clothes are designed, photographed and then presented to you through our online store on a made to order basis to eliminate un needed deadstock.